Pay Per Click Tools:
http://www.123promotion.co.uk/ppc/index.php - keyword suggestion tool
http://www.pixelfast.com/overture/ - bid and search term suggestion tool
http://www.compareyourclicks.com/ - allows u to compare the click costs per kp for each of the smaller engines
http://www.adwordaccelerator.com/ - analyzes and gives you a list of cheap keywords to use (has an active x controller on it so it might be spyware)
http://www.smarterscripts.com/smartsearch/
http://www.adgooroo.com/advertisers.aspx - allows you to analyze your ppc campaigns compared to your competitors and helps you to optimize to get the best ROI
http://www.conversionruler.com/ - manage your campaigns, $20 per month
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